Services Marketing
by Jochen Wirtz, Christopher Lovelock
ISBN 13: 9780131268463
Format: Paperback (672 pages) Publisher: Pearson Education Published: 01 Nov 2003 Other Format: Hardcover, Paperback
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Services Marketing: People, Technology, Strategy
by Christopher Lovelock
ISBN 13: 9780130173928
Format: Hardcover (720 pages) Publisher: Prentice Hall Published: 25 Jul 2004 Other Format: Hardcover, Paperback
by Christopher Lovelock, Jochen Wirtz
ISBN 13: 9780273756064
Format: Paperback (648 pages) Publisher: Pearson Education Published: 13 Dec 2011