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Services Marketing: People, Technology, Strategy Services Marketing: People, Technology, Strategy by Christopher Lovelock

Services Marketing: People, Technology, Strategy

by Christopher Lovelock


ISBN 13: 9780130173928

Format: Hardcover (720 pages)
Publisher: Prentice Hall
Published: 25 Jul 2004
Other Format: Hardcover, Paperback

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Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3 Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3 by Jochen Wirtz,Christopher Lovelock,Patricia Chew

Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3

by Jochen Wirtz,Christopher Lovelock,Patricia Chew


ISBN 13: 9781292089959

Format: Paperback (704 pages)
Publisher: Pearson
Published: 02 May 2017

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