Services Marketing: People, Technology, Strategy
by Christopher Lovelock
ISBN 13: 9780130173928
Format: Hardcover (720 pages) Publisher: Prentice Hall Published: 25 Jul 2004 Other Format: Hardcover, Paperback
Save for later
Essentials of Services Marketing: Wirtz Essentials of Services Marketing, Global Edition 3
by Jochen Wirtz,Christopher Lovelock,Patricia Chew
ISBN 13: 9781292089959
Format: Paperback (704 pages) Publisher: Pearson Published: 02 May 2017